I don't code, I create! A proud Wix.com advocate. Whilst they aren't everyone's cup of tea they are perfect for the clients I work with in the Small to Medium Website space. My theory - we can begin work from the penthouse instead of the ground floor meaning you're online faster and cheaper...
Social Media wont last! Remember thinking that?! Well, it has and will continue to evolve over the next five to ten years.
The question is, are you equipped to handle these changes?
Is Search Engine Optimisation (SEO) hard? In a word - YES!!!!!
Why is it important? Because having a good website without effective SEO is like winking at an attractive woman in a dark room - NO-ONE-SEE's-YOU!
Why Does Local Search Matter?
In simple terms, google uses your computers location and business description to match peoples searches with results.
This is why having an effective online listing at a local level is important...